In The Spotlight with Ethnikids

In The Spotlight with Ethnikids

We are blessed to work in a space where we connect with so many great African entrepreneurs. Matoyana Media’s next “In The Spotlight” feature is with Ethnikids – a bookstore founded by five mommies who are passionate about inspiring children: Precious Mdlalose, Kgalalelo Nazo, Mpho Maje, Tina Akuoko and Khumo Tapfumaneyi. Please enjoy our catch-up with them below.

In The Spotlight with EthnikidsEthnikids sells and promotes diverse children’s books that feature characters of colour in all official South African languages – and the books are available to buy online. Their focus is on children’s literature that is representative and that allows children to see themselves in the books they read. This is important because when children identify and relate with the material they are consuming, they can forge a connection and spark a love for reading.

By building a culture of reading and understanding of one another in South Africa, Ethnikids instills an appreciation for African stories and languages, and also supports the incredible talent that resides in our country.

In The Spotlight with Ethnikids When we asked the mom-preneurs of Ethnikids how they stay sane and creative at the moment, they said,

We are fortunate to work with children, who are endless sources of inspiration and enthusiasm. We want to serve our children, and show them that they matter. They are our future, and we want them to have things better than what we had. Working as a team of passionate, driven, critical thinking women also helps with keeping the sanity in check! We are plugged into something bigger than ourselves.”

Support local businesses and buy their lovely books online!

You can visit their website at, or @ethnikids_co on Instagram and Twitter and Ethnikidsco on Facebook. They can also reach us at

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